Using Artificial Intelligence (AI) to analyse and verify user research insights

When producing an insights & recommendations report from user research findings, we like to think we haven't missed anything. Using simple AI utilities (such as Copilot or ChatGPT), we have a way to verify that our insights are correct.

Using AI to kick-start design prototypes...

Some very impressive and rapid results have been seen whilst experimenting with Emergent and V0 (and others) to get design prototypes started.

This example design was kicked off by AI, and is a minimal prototype page using the GOV.UK Design System.

GDS page

This quality media production was generated within a very short time, by feeding some original musical ideas into Suno...

Suno Music AI

In another fun example, the code for this screen from 'The Matrix' was generated within just a couple of minutes - by describing precisely what was required to V0...